Thursday, December 6, 2012

Why it is Time for publishers to abandon adsense

Update july 2013
Last week, the global search giant posted revenues of $14.1bn (£9.2bn) in the quarter, up 19 per cent on the year, but below the $14.4bn (£9.4bn) analysts had expected.
http://www.brandrepublic.com/news/1192142/

  1. http://www.bidvertiser.com/ usless
  2. http://www.adbrite.com usless
  3. clicksor.com dead
  4. http://chitika.com/




Here are the reasons

1) Adsense revenue has fallen to its lowest level in the past 5 years
2) The investments made by publishers ie time, advertising space,hosting cost  are not being met with the revenue from adsense. 3 months ago it was 1$ per day now it is lower than .60 $ /cents . This means publishers are not even breaking even let alone making a profit.
Five years ago publishers used to get 5$ a day approx. So instead of the revenue going up it is going down



http://chitika.com/ looks like a viable alternative . But i have not yet got any revenue cheques from them yet. So cannot be 100% sure .


There are many factors working against google revenue . The worst factors are googles own departments





http://googlewebmastercentral.blogspot.in/2011/05/more-guidance-on-building-high-quality.html
Lots of ads. If the site is covered with five blocks of AdSense, Kontera text links, or other advertising chunks, you might want to steer away from them.
http://searchenginewatch.com/article/2067687/Google-Panda-Update-Say-Goodbye-to-Low-Quality-Link-Building

also changes to google search in the past 2 months ,makes only the first 1-5 links relevant to the search query . 5 years ago a user could expect 5 pages of relevant link to sites which answered the user search query.


for example panda site:googlewebmastercentral.blogspot.ch
put panda even googles own sites with relevant information will not show up in the search results
infact it says nothing found.

now if a user uses panda site:googlewebmastercentral.blogspot.com


High-quality sites algorithm goes global, incorporates user feedback
http://googlewebmastercentral.blogspot.in/2011/04/high-quality-sites-algorithm-goes.html

by Amit Singhal - in 33,479 Google+ circles - More by Amit Singhal
11 Apr 2011

Since then we’ve gotten a lot of positive responses about the change: searchers are finding better results, and many great publishers are getting more traffic.


http://googlewebmastercentral.blogspot.in/2012/04/another-step-to-reward-high-quality.html
Posted by Matt Cutts, Distinguished Engineer


Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.
http://googlewebmastercentral.blogspot.in/2012/01/page-layout-algorithm-improvement.html



Now the problems is with the google search changes there is a 90% drop in search traffic. Also with the publishers who have a single advertisement on the site this is not helping to even make ends meet.


Google search has become go bad with so many unwanted entries on the result pages that i have got 1000s of urls in the Chrome Web Store - Personal Blocklist (by Google)

but this is not helping .

And in the past month nov 2012 the google competitor has been crawling my site more than google crawl spiders .

What is happening google?



Google Revenues Sheltered in No-Tax Bermuda Soar to $10 Billion
By Jesse Drucker - Dec 10, 2012 10:31 AM GMT+0530
http://www.bloomberg.com/news/2012-12-10/google-revenues-sheltered-in-no-tax-bermuda-soar-to-10-billion.html

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