Friday, April 2, 2010

comScore Announces Introduction of Online Video Measurement Service

comScore Announces Introduction of Online Video
Measurement Service in Australia, China, Hong Kong, Japan, Malaysia and
Singapore

YouTube.com Makes Google Sites Top Ranking Video Property in Majority
of Asia-Pac Markets, While Local Video Properties Youku and Tudou Also
Feature Prominently
Ten million Internet users go online via a cellphone or PDA, reports comScore Media Metrix. (Market Intelligence).: An article from: 2.5G-3G
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,
today announced the launch of comScore Video Metrix in the Asia-Pacific
marketplace. comScore’s industry-leading video measurement product is
now available in Australia, China, Hong Kong, Japan, Malaysia and
Singapore, in addition to the five markets where the service is already
available (United States, Canada, United Kingdom, France and Germany).

“Online video viewing has become an essential part of the digital
consumer experience in the Asia-Pacific region, with nearly 4 out of 5
Web users viewing online video each month,†said Will Hodgman,
comScore’s executive vice president for the Asia-Pacific region.
“comScore Video Metrix offers publishers, advertisers and their
agencies competitive intelligence into the online video viewing
marketplace, providing critical insights about the audiences engaging
in this behavior. As the lines between TV and online video continue to
blur, it is increasingly important for marketers to understand these
audiences and how to reach and engage them effectively.â€
Ten million Internet users go online via a cellphone or PDA, reports comScore Media Metrix. (Market Intelligence).(personal digital assistant): An article from: The Mobile Internet (Boston, MA)
Singapore Posts Highest Video Penetration, Japan Users Most Engaged
Internet Marketing: Marketing, Internet, Customer Engagement, Search Engine Marketing, Search Engine Optimization, Web Banner, E-mail Marketing, Web 2.0, ... ComScore, Hit (Internet), Article Marketing
In each of the Asia-Pacific video markets, more than 80 percent of home
and work Internet users (age 15 and older) viewed online video during
the month of January. China had with the largest video-viewing audience
with 199 million unique viewers, who viewed a total of 10.3 billion
videos in January. Japan ranked second with 60.4 million viewers and
posted the strongest user engagement with an average of more than 12.5
hours of video viewing per viewer. More than 10.6 million Australians
viewed 934 million videos during the month, ranking Australia as the
third largest video market in Asia-Pac.

Despite having smaller overall video viewing audiences, Singapore (87.6
percent) and Hong Kong (87.4 percent) boasted the highest penetration
of video viewers among their respective Internet populations. Both
markets also exhibited high engagement with viewers averaging more than
10 hours of online video during the month.

Video Overview by Market
January 2010
Total Audience, Age 15+ - Home & Work Locations*
Source: comScore Video Metrix
Total Unique Viewers (000) % Reach Web Population Videos (000)
Minutes per Viewer
China 198,849 81.6 10,288,986 441.2
Japan 60,365 84.9 8,420,530 753.1
Australia 10,670 81.5 933,862 389.7
Malaysia 7,662 81.5 487,533 238.8
Hong Kong 3,526 87.4 414,662 613.2
Singapore 2,453 87.6 339,648 649.8

*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.

YouTube Makes Google Sites Top Video Property in Most Asia-Pac Markets

Google Sites, driven predominantly by video viewership at YouTube.com,
was the top video destination according to the number of videos viewed
in all markets except China, which was led by three local Chinese video
properties Youku, Tudou Sites and 56.com. In Japan, Google Sites ranked
first, followed by local property Dwango Co., Ltd. (which includes
Nicovideo.jp) and NTT Group (which includes OCN.ne.jp). In Australia,
Microsoft Sites captured the number #2 spot, followed by Facebook.com.
Facebook.com ranked among the top three video properties in Malaysia,
Australia and Singapore, while Tudou Sites ranked second in China, Hong
Kong and Singapore.

Top 3 Video Properties* by Market Based on Total Videos Viewed
January 2010
Total Audience, Age 15+ - Home & Work Locations**
Source: comScore Video Metrix
Market #1 Video Property #2 Video Property #3 Video Property
China Youku Tudou Sites 56.com
Japan Google Sites Dwango Co., Ltd. NTT Group
Australia Google Sites Microsoft Sites Facebook.com
Malaysia Google Sites Facebook.com Metacafe.com
Hong Kong Google Sites Tudou Sites Youku
Singapore Google Sites Tudou Sites Facebook.com

*Video Properties include all sites under that parent company. For
example, Google Sites includes YouTube.com, Fox Interactive Media
includes MySpace.com, Dwango Co., Ltd. Includes Nicovideo.jp., etc.
**Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.

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