Wednesday, March 24, 2010

Hitwise North America Newsletter - March 2010

EXPERIAN HITWISE
The power of Competitive Intelligence

What's new at www.hitwise.com/us - March 2010

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North America Newsletter - March, 2010

Dear Paul,

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IN THIS ISSUE

1 - Feature Article: Bing's Share of Searches Increases for Third Straight Month
2 - Canada Search Terms Analysis: Fast Moving Search Terms to Entertainment - Movies
3 - Fast Mover: Lancome USA - www.lancome-usa.com
4 - Leveraging Competitive Intelligence: Choosing Affiliate Partners by Identifying Sources of Traffic to Your Competitor's Site
5 - Category Spotlight: Sports - College
6 - Online Segmentation Snapshot: The Most Popular Destinations and Accommodation Websites for Women
7 - Hitwise Intelligence Blogs: Facebook Visitors Come Back Again and Again

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1 - Feature Article: Bing's Share of Searches Increases for Third Straight Month

Experian Hitwise announced that Google accounted for 70.95 percent of all
U.S. searches conducted in the four weeks ending Feb. 27, 2010. Yahoo!
Search, Bing and Ask.com received 14.57 percent, 9.70 percent and 2.84
percent, respectively. The remaining 73 search engines in the Hitwise
Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.

View the rest of this article:
http://www.hitwise.com/us/press-center/press-releases/google-searches-feb-10/

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2 - Canada Search Terms Analysis: Fast Moving Search Terms to Entertainment - Movies

Hitwise Canada Search Intelligence data reveals the top fast moving
search terms for the Entertainment - Movies industry. The results are
ranked by largest increase for the week ending March 13, 2010 versus the
previous week.

Fast Moving Search Terms for Entertainment - Movies Industry for the week ending 03/13/10

Rank Search Term

1. oscar awards
2. corey haim
3. film un amour infini franco zeffii
4. 2010 oscar winners
5. la fievre du roller le film
6. oscar winners 2010
7. the oscars 2010
8. cine gratis
9. djrogoff.ru
10. hurt locker


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3 - Fast Mover: Lancome USA - www.lancome-usa.com

Rank week ending - March 13, 2010 - 3,501
Rank week ending - March 6, 2010 - 15,874
Positions jumped - 12,373

The Lancome USA website moved up 12,373 positions among all websites
visited by U.S. Internet users (week ending March 13, 2010) to rank number
3,501 overall and number 6 in the Beauty industry. Of the website's total
traffic, 77 percent consisted of new visitors. The top three websites
visited after the Lancome USA website were http://secure.lancome-usa.com,
EBags (http://www.ebags.com) and Oriental Trading Company
(http://www.oriental.com).

The top DMA® (Designated Marketed Areas) of visitors to the Lancome USA
website were from New York, NY (7.59%), Los Angeles, CA (4.96%), and
Philadelphia, PA (2.83%). The majority of visitors to the website were
female (78%), aged 55+ years (28%) with a household income of $30-$60K per
year (34%) for the four weeks ending 03/13/10. Other websites with a
similar demographic profile to the Lancome USA website were My Fun Cards
Gallery (http://gallery.myfuncards.com/), Shop at Home
(http://www.shopathome.com/)and Quality Health
(http://www.qualityhealth.com/).

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4 - Leveraging Competitive Intelligence: Choosing Affiliate Partners by Identifying Sources of Traffic to Your Competitor's Site

By using Hitwise to chart upstream traffic to your competitors' sites, you
can view the most popular websites that your competitors get visitors from
that you do not. For example, assume one of your competitors is
www.jcrew.com. Using Hitwise Clickstream reports, you can view that among
all the most popular Rewards and Directory sites, you should consider
partnering with are Nextag (http://www.nextag.com) and The Find
(http://www.thefind.com)- and traffic from The Find is growing at the
fastest rate. You can use this insight to determine the best partners for
driving traffic to your website.

For Hitwise clients who would like to discuss this application further,
please contact Hitwise Customer Support at support.us@hitwise.com, or visit
the Hitwise University (http://clients.hitwise.com/university/) and review
the Hitwise Best Practice Review: Identity Affiliate Partners:
http://clients.hitwise.com/university/files/Affiliate_Partners_1006.pdf

To learn more about Hitwise Clickstream, view the Hitwise Clickstream
Product Fact Sheet:
http://www.hitwise.com/us/products-and-services/competitive-intelligence/features/clickstream

Upstream Rewards and Directories Websites visited before J. Crew for week ending 03/13/10

Rank Websites Domain Clicks

1. Like.com www.like.com 1.40%
2. NexTag www.nextag.com 0.88%
3. Bing Shopping www.bing.com/shopping 0.49%
4. The Find www.thefind.com 0.39%
5. Become.com www.become.com 0.21%

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5 - Category Spotlight: Sports - College

This category encompasses all websites relating to college sports. The
data below is based on All sites - Weekly rankings for the week ending
03/20/2010 - Ranks by 'Visits.'

Sports - College - All sites - Weekly rankings for the week ending 03/20/10 - Ranks by 'Visits'

Rank Website

1. Rivals.com www.rivals.com
2. ESPN.com - Men's College Basketball sports.espn.go.com/ncb
3. NCAA www.ncaa.org
4. ESPN.com - College Football college.espn.go.com/ncf
5. National Invitation Tournament www.nit.org
6. ESPN.com - Women's Basketball sports.espn.go.com/ncw
7. CSTV www.collegesports.com
8. CatsPause.com kentucky.rivals.com
9. Go Vols Xtra www.govolsxtra.com
10. University of Kentucky Athletics www.ukathletics.com

Local Competitiveness Index

100% of traffic to this category was directed at domestic sites

Top 10 Upstream Industries

Rank Industries Upstream Clicks

1. Computers and Internet 48.14%
2. Sports 37.10%
3. Portal Frontpages (Computers and Internet) 21.95%
4. Entertainment 19.19%
5. Search Engines (Computers and Internet) 19.08%
6. Television (Entertainment) 15.93%
7. College (Sports) 5.99%
8. Social Networking and Forums (Computers and Internet) 4.23%
9. News and Media 3.98%
10. Email Services (Computers and Internet) 2.39%

Top 10 Downstream Industries

Rank Industries Downstream Clicks

1. Sports 43.09%
2. Computers and Internet 25.70%
3. Entertainment 17.14%
4. College (Sports) 10.24%
5. Search Engines (Computers and Internet) 8.93%
6. News and Media 8.18%
7. Television (Entertainment) 8.05%
8. Social Networking and Forums (Computers and Internet) 8.03%
9. Basketball (Sports) 7.57%
10. Print (News and Media) 4.33%

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6 - Online Segmentation Snapshot: The Most Popular Destinations and Accommodation Websites for Women

Using Hitwise Lifestyle, which incorporates MOSAIC USA, a leading
household segmentation system, you can identify the most popular sites in
an industry that attract a specific segment. For example, the top three
websites in the Travel - Destinations and Accomodation category that
attracted the largest volume of women aged 25-34 in the "Young
Cosmopolitan" segment were Tourism Australia (http://www.australia.com/),
The Westin Hotels and Resorts (http://www.starwoodhotels.com/westin) and
Cruise Critic (http://www.cruisecritic.com/)for the four weeks ending
03/13/10. The Young Cosmopolitan Type consists mostly of adults that
are under 35 years old, single and earning above average incomes as
white-collar professionals, executives and managers. As consumers, they
support high-end stores like Bloomingdale's, J. Crew and Victoria's
Secret. They're also big purchasers of all sorts of tech gear, including
BlackBerry devices, iPods and Xbox consoles. More and more, they're
spending their free time online, going to news and travel sites and
checking out social networking forums in search of a date or a mate.
Lifestyle data is available on over 30,000 websites.

To learn more about Hitwise Lifestyle, contact Hitwise at info@hitwise.com


Top Travel - Destinations and Accomodation Websites visited by Females Aged 25-34 for the four weeks ending 03/13/10

Rank Site Domain Gender % Age % Mosaic USA Type %

1. Tourism Australia www.australia.com 43.18% 26.82% 5.28%
2. The Westin Hotels and Resorts www.starwoodhotels.com/westin 47.52% 34.57% 3.56%
3. Cruise Critic www.cruisecritic.com 48.79% 23.71% 4.94%
4. King County, Washington www.kingcounty.gov 49.35% 14.13% 7.81%
5. Best Western International www.bestwestern.com 55.51% 20.65% 4.74%

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7 - Hitwise Intelligence Blogs: Facebook Visitors Come Back Again and Again

March 18, 2010 - Heather Hopkins

A few weeks ago when I posted my blog entry about Facebook being the
largest news reader I received a few comments and emails noting that
visitors aren't as valuable if they don't come back. Advertisers and
retailers need some assurance that visitors will return again and again.

Hitwise data indicate that visitors from Facebook.com are more loyal to
News and Media websites than are visitors from News.Google.com. In
particular, among the top 5 Print Media websites in the week ending March
6, 2010, 78% of Facebook.com users were returning visitors compared to 67%
from Google News. The figures are almost identical for Broadcast Media,
with a 77% returning rate for Facebook.com compared to 64% for Google
News.

View the rest of this blog post:
http://weblogs.hitwise.com/us-heather-hopkins/2010/03/facebook_visitors_come_back_ag.html

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